Create and test your central story with your audience. This will be translated into design and experience.

Define and confirm the meaning you will create by adding value to your audience. This will translate into your solutions and functionality.

Break the production of your chosen solution(s) into milestones and tasks. Assign all the work you can address internally first, then seek external help to address remaining tasks.

Establish a regular rhythm of dialog with your early audience and participants to continually evaluate user experience: is this open, clear, and consistent? How does this inform how the solution should be used and promoted?

Identify the members of your audience who are receiving the most meaning and value from your solution and engage them in dialog. What generated the value, and how can that be maximized and scaled? How can that meaning be used to refine and promote what you're doing?

Collaborate with your audience on a mix of content around your core value offering and how members are innovating to realize additional value (usage). Build mutually beneficial partnerships with other enterprises that could help you and your audience grow.

Develop pre-design concepts to symbolize story and outline experience.

Survey "close-reach" solutions for best meaning creation matched to resources and capacities.

Immerse yourself in your solution. Test everything as a user, asking yourself: how could this be more open, clear, and consistent to maximize user value?

Gather knowledge about your solution. What will you need to know in order to use and promote it? What would be the best way to capture this as your enterprise grows?

Plan value-adding features and content based on your best returns and feedback from your users. Begin next generation plans on a pace that stays slightly ahead of enterprise growth.

Review your support strategy: What do you need to do on a regular basis to keep your solution(s) in top form? What help do you need and how will you get it?