Out of Humanity Comes Great Things
Would you take a drink from the Hudson River?
Neither would I. Neither would anyone. The color alone would repel even the thirstiest person. Maybe if it was triple filtered and someone dared me...
The Hudson is our metaphor for all human enterprise -- all the things people build: businesses, organizations, associations, movements, societies. Once created, we're constantly filtering to keep them pure. But as our enterprises stretch out further and wider and touch more people, the water only seems to get murkier.
Here's the wisdom of the Hudson: the life is in the muddiness. Every bit of brown is nutrient-rich fuel for an entire ecosystem. Take it out, and you'll kill the whole thing. But what if we built enterprises like this sort of ecosystem -- tolerant of the mess and maximizing all the richness of our humanity?
That's what we mean by Out of Humanity Comes Great Things. The successful enterprises of today and tomorrow understand that there is much more to be gained by growing and launching whole people. Since it doesn't work to filter ourselves and others to get only what we want, why not make the most of ALL we are? That's what MuddyHudson does: we help people leverage all that they are for growth, effectiveness, productivity, and advancement.
We have a passion for helping businesses, organizations, and individuals ask three key questions:
What is your particular contribution and your unique way?
We believe every enterprise and person has something remarkable to share that cuts through market noise and creates clarity in an ocean of options. But too often, we become dull and generic simply because we don't believe in our specific contribution or don't have the silence and space to really listen to ourselves and those who know us best. Generic can be deadly: sapping energy, confusing direction, and blunting results. We love to add color and life to businesses and the people that drive them by mining your story for hints at what you do best, how you do it best, and why others care.
How can what you do arise from who you are?
Healthy, balanced activity grows organically from the core of identity. The only right way to do anything is the way that best reflects who you are to the people you serve. Trust-building authenticity arises from the alignment of what you promise and what you deliver in every business interaction, system, and process. We're passionate about this type of organic integrity and we love to help enterprises discover their DNA and translate it into every corner of their business.
What connections will give birth to the things on the edge of your imagination?
Change for the better doesn't just happen. But it can't be forced either. It emerges most often in unpredictable ways from high-quality connections and liberating-collaborative interactions. What new future is hinting at you from over the next horizon? Nothing gets us more excitied than partnering with enterprises to develop simple, organic environments and processes that can nurture today's strength for tomorrow's innovation.
Ultimately, we want to have a hand at building better people, better enterprises, and better communities that together lead to a better world. We believe businesses are in the best position to make this happen, especially when they operate from their own passion and purpose, offering unappologetically exactly who they honestly are and what they uniquely do. We're partners who want to ask with you: What would change if we unleased the richness of our full humanity and directed its productive expression into building something remarkable?