Don’t Try Too Hard

“Meet people where they’re at.”  “Don’t work too hard to persuade people.”  These are words that have come up over and over for me lately.

I really hate the hard sell.  Maybe that’s why these words have resonated so loudly.  I’m part of a generation that wants to be invited toward participation, no coerced.  And our coercion radar is strong.

The way I see it, if you have to try hard to convince me, then one of three things is true: whatever you’re selling isn’t really good enough to stand on its own merits, you’re doing a poor job communicating the benefits, or I’m just not ready to buy.  If it’s the latter, all of your effort is actually making it less likely that I’ll buy from you when I am ready.