Category:Areas of Enterprise
Any enterprise -- whether a business, organization, network, tribe, or movement -- includes many elements that must be mastered and managed for the good of the endeavor. We've developed eight areas of enterprise, most of which would be present in any undertaking (some more informal enterprise may lack Finance, Information, and Legal). Organizing in this way allows for greater focus on what could often be a complex whole, but true health for any enterprise is determined by how well all of these integrate and work together.
|Direction and vision to harness assets to meet opportunities and challenges||Distribution of identity, core values, and guiding principles into all activity.||Infusion of energy, knowledge, and culture into practical processes and practices.||Empowerment and management of the human foundation of enterprise.||Development of value relationships with community, constituents, and clients.||Measurement and management of profitability, cash-flow, and accountability.||Generation, collection, analysis, and publishing of data.||Formal organization, compliance, property protection and conflict resolution.|
Whole Enterprise (diagram right) arranges the Areas of Enterprise according to sequence and relationship. Any work should begin at the top, drawing direction and identity from Strategy and Culture. Together they produce leadership that is personal and corporate respectively. Strategy and Culture travel through the remaining areas as the central helix of the enterprise, joining the inward and outward forces (think of the role of DNA in organic systems). Operations is the inward force of production while Marketing is the outward force. They work to produce faithful delivery and client relationship respectively. Finance and Legal are the inward and outward forces of responsibility, empowering opportunity optimization and civic obligation. Information and People connect through the inward and outward forces of awareness, forming the consciousness of a enterprise by producing actionable data and maximized engagement. For more, see the Strategic Sequence.