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Story Clarification

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Story Clarification is the first (SOURCE) process in Participatory Strategic Culture.  By focusing on drawing experiences from Participants in an Enterprise, Story Clarification contextualizing those stories in light of realities from Information sources, and recasting these clarified stories to focus and energize Direction. Story clarification is a key element of the Strategy area on the Strategic Sequence.

Contents

SSD Process

Story clarification follows the Source-Spin-Drive model according two three process motions:

Gathering Experiences

Ssd zones thresholds.png
Gathering Experiences is the process of collecting a body of experiences from participants in and around an enterprise.  From this body of experiences, three components of the larger Strategic story -- the directional meta-narrative -- are described, as shown in the chart below: 
alpha (a1)
advancing pull
beta (b1)
deepening pull
constant(c1)
integrating pull

Potential

What capacity do we or will we have?

What benefit can we foresee?

Challenge

What is the obstacle or opporunity?

How must we grow to meet the challenge?

Background

Who will be impacted by this story? (audience)

What need(s) has the challenge created in this audience?

The objective of Gathering Experiences is to draw into the strategic conversation the full strength of each of these three components of the Strategic story.  At this point, it's unlikely that all components will be at equal strength.  The emphasis is to represent through experiences as much of the current strength as possible for each one.  Any inequality in strength will help set the working agenda in the SPIN: Clarifying with Context process. 

Process Facilitation

  1. Facilitators first open a "listening space" by (1) creating a Channel to gather experiences, (2) identifying what Initial meta-narrative[1] is centering the conversation, and (3) initializing gathering by assisting participants in accessing experiences related to the Initial meta-narrative (i.e. by asking a kick-start question or by telling a starting story).
  2. As experiences are collected along the lines of inquiry listed for each component, the facilitators measure the Descriptive clarity of ALL three components of the larger strategic story: potential, challenge, and background.
  3. Gathering should continue through sequential rounds until the participants and facilitators have a high degree of confidence that ALL three components are described as well as they could be.  When this point is reached, the process is ready to cross the diversity threshold (1., above right diagram) and begin Clarifying with Context.

Clarifying with Context

x

alpha (a2)
advancing pull
beta (b2)
deepening pull
constant(c2)
integrating pull

Resources

What capacity do we or will we have?

What benefit can we foresee?

Demands

What is the obstacle or opporunity?

How must we grow to meet the challenge?

Motivations

Who will be impacted by this story? (audience)

What need(s) has the challenge created in this audience?

Recasting Clarified Stories

x

alpha (a3)
advancing pull
beta (b3)
deepening pull
constant(c3)
integrating pull

Aim

What capacity do we or will we have?

What benefit can we foresee?

Method

What is the obstacle or opporunity?

How must we grow to meet the challenge?

Target

Who will be impacted by this story? (audience)

What need(s) has the challenge created in this audience?


Integration



References and Notes

  1. The initial meta-narrative is the back-story to why the participants are being asked for their experiences. This could be the presenting problem, the story of the immediate question, or the working strategic story. This is meta-narrative is different and should be kept separate from the strategic story that will emerge from the process. Often, one of the most useful products of this process for participants is the clarification that arises from differentiating the resulting strategic story from the initial meta-narrative.


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